BORA–hansgrohe × Red Bull
Social Media Campaign
Mixed Media (analog 16 mm x digital)
Produced in Mallorca for the new Red Bull BORA–hansgrohe Performance Collection. The campaign was developed in collaboration with social media creators Pius Saier and Fynn Saier. A strong emphasis on analog film defines the visual approach, using texture and contrast to create a sense of proximity and authenticity while reinforcing the collection’s performance-driven identity.
Credits: Client: Red Bull | DoP & Edit: Kevin Kaczynski | Talent: Pius Saier, Fynn Saier