Social Media Campaign
Mixed Media (analog 16 mm x digital)

Developed for the new road cycling fashion collection by Red Bull BORA–hansgrohe, the campaign translates performance and attitude into a distinct visual language. The combination of digital imagery and analog 16mm film reinforces the brand’s tension between precision and raw energy. Analog textures introduce authenticity and emotional proximity, strengthening the connection between athlete, product, and audience.

Credits: Client: Red Bull | Director & Photographer: Paul Hepper | DoP & Edit: Kevin Kaczynski | VFX: Roberto Brundo, Jonas Minner