Social Media Campaign
Mixed media (analog 16 mm x digital)

Created in cooperation with Floyd, the film portrays Los Angeles–based artist Jasaya Neale through a close, intuitive lens. Spontaneous, intimate moments are combined with the product, allowing everyday movement and environment to shape the narrative. Particular attention was given to reflecting Floyd’s product characteristics within the visuals—from color and materiality to its skate-inspired DNA—embedding the brand naturally into the artist’s world.

Credits: Directors: Kevin Kaczynski, Kai Bauer, Mike Kipper | Director of Photography: Kevin Kaczynski.