Campaign Film — Running Collection
Mixed Media (analog 16 mm x digital)

Developed for On’s running collection, Move Beyond focuses on dynamic movement and precision-driven visuals to place the product at the center of attention. High-energy imagery and controlled compositions highlight performance, function, and flow, translating the brand’s technical innovation into a clear, modern visual language.

Credits: Art Direction: Mike Kipper, Kevin Kaczynski | Director of Photography: Kevin Kaczynski | Photography: Mike Kipper | 1st AC: Georg Ander | Assistant: Mahnoosh Niakam | Hair & Make-up: Shirin Kürschner | BTS: Moritz Högemann | Colorist: Kai Bauer | Sound Design: Kevin Kaczynski | Talents: Natali Obayuwana (Iconic Management), Neki (IZAIO Management)