Built To Resist x Eastpak
Campaign Film
Mixed media (analog 16 mm x digital)
Produced in Los Angeles, the project introduces Eastpak’s new suitcase through a lifestyle-driven approach with a clear product focus. A lean, agile production allowed for spontaneous everyday moments to shape the visual narrative, reinforcing authenticity, proximity, and the idea of durability rooted in real use rather than staged scenarios.
Credits: Directors: Kevin Kaczynski, Kai Bauer, Justin Bässler | Director of Photography: Kevin Kaczynski